Automated newsletters retrieve content from your existing website, newsroom, rss feed or product catalogue to create a personalized newsletter for every individual subscriber.
Selligent offers fully automated newsletter creation and sending. Sounds like everything runs automatically, without requiring any effort from your side? That’s exactly what this is. Many companies start with daily or weekly newsletters but then realize it is a highly labor-intensive job. Selligent retrieves content automatically from your available sources, such as content management systems, product catalogs, newsroom platforms, existing rss feeds, etc.
Industry sectors such as media & publishing, retail and travel have given this feature a massive welcome. These sectors have a high refresh rate of relevant content that needs to be distributed in a timely manner - think of your newspaper’s daily morning e-mail. Selligent connects to your content source, evaluates the content and creates an individual newsletter for each subscriber, based on the personalization rules you have set once. Zero manual intervention required.
Your main benefits:
- Fully automated e-mail process and re-use of content means maximum efficiency
- Higher response rates thanks to 1-to-1 content matching
- Messages are always sent on-time, with no manual labour involved