Selligent offers an e-mail creation tool based on template designs for both the design expert and the marketer looking for speed.
In Selligent you create all digital assets such as e-mails, landing pages, forms, full micro-sites and mobile messages. The Selligent email marketing solution is actually equipped with two editing modules to provide you with the creation environment that best suits your needs.
Selligent Designer module is a very rich WYSIWYG editor. It is designed for e-mail marketers who want all the features of an advanced HTML authoring tool, such as:
- Drag & drop import of html assets created in external tools
- Handy 3-view editor: Design – Preview – Source, with code validation and highlighting
- HTML cleaning, anti-spam testing and inbox preview
- Personalization of all email attributes (body text, sender, recipient, title, reply address, etc.)
- Advanced content segmentation for adapting content zones to individual receiver profiles
- Insertion of content from external sources such as content mgt systems, product catalogues and existing rss feeds
- Image manipulation features (import, cropping, resizing, etc.)
- Full support for bar code
Selligent Express module is designed for marketers with fewer skills in rich content design and who prefer template-based e-mail creation. It allows you to import your corporate templates and assign editable zones which can be edited by the Express module.
The availability of both modules is a great asset. Expert users can create advanced templates in the Designer module and non-expert users can handle copy writing and image selection in the Express module.
Your main benefits:
- A design workbench adapted to the skill set and needs of the operator
- Ability to split advanced template design and repetitive e-mail production
- Same environment for creating e-mails, landing pages, forms and full micro-sites