A consolidated view of all available relevant data lets you define targeted segments and explore consumer data, without requiring IT support.
Targeted campaigning starts with profound insight into consumer and prospect data. Selligent campaign management is equipped with a segmentation workbench, enabling marketers to gain insights from data within a single consolidated environment. It creates an integrated view of your customer and prospect data by tapping into all available data sources throughout the enterprise.
With Selligent you can easily combine all types of data in this segmentation workbench without requiring IT support. Target segments are created with visual point & click. Marketers can easily apply selection filters to any type of data and immediately see the impact on the target group numbers. Off-line consumer data and purchase transactions are swiftly combined with on-line behavior data, all from within a single comprehensible easy-to-use workbench. You can create test and control groups to compare your campaign effectiveness and continuously improve response rates based on targeting smaller yet receptive consumer segments.
You'll be able to launch more campaigns for smaller, more precisely targeted segments, which requires maximal automation and excellent tooling in order to avoid labor intensive manual tasks. Selligent campaign management is your solution for accomplishing this.
Your main benefits:
- Define segments based on an integrated view of all consumer data
- Easily explore consumer segments in a easy-to-use point-&-click interface
- Combine off-line and on-line data in building consumer segments