Selligent campaign ships with an extensive set of pre-made reports and an analytical toolbox for creating your own custom dashboards based on all available data.
Selligent cross-channel campaign management is equipped with an extensive reporting portal. Access to the reporting portal is managed by permission rights, allowing you to grant staff members selective access to customer information.
Launching a campaign results in instant reporting on performance and conversion, so you can analyze and evaluate the success of your campaigns or spot opportunities for improvement. For your convenience, each building block in your campaign scenario corresponds to a standard set of pre-made reports. You can also define your own custom reports and dashboards. The Selligent Analytix module is a full OLAP solution that allows you to create custom reports by combining any type of data, such as contact history, response history, campaign performance, customer data, etc.
Selligent is built on open standards. Its open database architecture allows you to plug in other business intelligence tools such as Business Objects, QlikView, Microsoft BI, Cognos, Microstrategy or any other tool of choice.
Your main benefits:
- Real-time insight into the success of your campaigns
- Create your own custom dashboards to monitor KPIs at a glance
- Open database architecture for plugging in your existing BI tools