Graphical tools to speed up the process of cross-channel multi-step campaign design and execution.
Selligent campaign management is a cross-channel solution that allows marketers to incorporate all interaction channels and seamlessly switch between touch points in a single campaign. You can step away from separate silo solutions for off-line and on-line communication. Campaigns are created graphically by connecting pre-made building blocks in a logical campaign scenario. This graphical approach drastically reduces campaign design times and gives marketers the independence to design and execute advanced marketing scenarios that span over time and channels without having to rely on IT. Campaigns can be triggered for each individual consumer or prospect based on profile attributes, incoming purchase transactions or any other event.
Many brands use Selligent to deploy successful life-cycle campaigns that evolve with each individual consumer from initial prospect to loyal customer. Automated scenarios are set to deliver the right offer at the right time. The ability to engage in such deep personalized interaction in an automated way results in optimal ROI and minimal churn while increasing staff member efficiency and lowering operational costs.
Your main benefits:
- Full autonomy in managing customer data in Selligent
- Intuitive point & click target selection for all available customer data
- Automated synchronisation with your internal information systems