Manage marketing pressure and prevent customer fatigue by planning your campaigns centrally and assigning priorities for overlapping target segments.
Selligent campaign management lets you plan all your marketing campaigns centrally, with a graphical time plot to give you an overview of all your concurrent and planned campaigns. Your campaign frequency will rise significantly as you create more personalized campaigns for more precisely defined target audiences. You’ll boost conversion rates as you focus on receptive targets, minimizing waste and maximizing ROI.
Selligent’s campaign management solution is designed to maximize your efficiency. Without proper automation tools, marketers struggle with such important but inefficient tasks as detecting overlap in target segments and setting exclusion rules based on priorities. Neglecting these, however, risks customer fatigue. Selligent’s built-in features for managing marketing pressure solve all this for you. With a simple click, you command Selligent to start calculating overlapping campaign segments, set the maximal number of outbound offerings, assign priorities to the individual campaigns, then Selligent does all the rest. It will dynamically re-shuffle your target audiences and present you with the new numbers, ensuring that each campaign conforms to your goals and priorities
Your main benefits:
- Plan campaigns from within a single environment
- Prevent fatigue by controlling marketing pressure
- Set priorities for each individual campaign