Selligent cross-channel campaign management is a solution that enables organizations to plan, define and execute marketing activities through all customer interaction points. It’s an easy-to-use solution that works the way marketers do, giving them the independence they require. With Selligent, marketers can manage all interactions with a single solution, combining direct mail, e-mail, outbound calling, mobile messaging and inbound into a single campaign, personalized according to each consumer’s channel preferences and individual profile. Responses are centrally stored, allowing central analysis and triggering of automated follow-up campaigns.
Selligent campaign management is integrated into your existing infrastructure. It taps into your operational consumer data-sources to build a central view of the customer and connects to your third-party fulfillment channels for maximal automation. With Selligent cross-channel campaign management, marketers can focus on growing client value and preventing churn instead of losing time on repetitive manual tasks due to lack of automation.