Use Cases

bookit

Bookit.nl: at your service with Selligent Interactive Marketing

Bookit.nl is the leading Dutch provider of short vacations and weekend trips. The company runs a wide range of websites offering all different types of short breaks. Customers can, among others, book a stay in a hotel, on a holiday farm, in a bungalow park or camping and even reserve their minicruise, using different criteria such as location and facilities.

In total, Bookit.nl runs ten websites, each one with a specific focus. The most popular site is Weekendjeweg.nl, the online destination for people seeking to take a weekend break. It has been elected as the best travel website in 2004, 2006, 2007 and 2008 and is followed closely by Bungalows.nl. Although Bookit.nl also has a website for business travellers, leisure and the consumer are what the company is mainly about. The online properties are key in the business model of the company. Manager Joop de Vries: “We have developed all websites internally and have a very hands-on approach in further developing our offering in function of market evolutions and opportunities in the travel and leisure market.”

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Corelio

Corelio lets the presses roll with Selligent Interactive Marketing

Leading Belgian media group Corelio publishes a vast range of newspapers and magazines, including titles such as “Het Nieuwsblad”, “De Standaard”, “L’Avenir”, “Jobat”, the Minoc Business Press magazines and “Passe-Partout”. Corelio is also an online pioneer: the company has a portfolio of highly frequented websites, linked to their offline counterparts. This online offering is completed with an impressive number of thematic e-mail newsletters and mobile channels. With such a broad activity, Corelio needed to integrate and streamline all its online processes and have an optimal interaction with its readers and customers.

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Hospimedia

Hospimedia takes care of its objectives with Selligent

Hospimedia is a key player in the hospital sector in France. The media group has two main activities aimed at professionals in healthcare, social and medico-social services. Its traditional business is its eponymous media, which has become THE source of news and information for decision-makers in the hospital sector. Then in 2005, it launched Staffsanté and, more recently, Staffsocial, two services that act as go-between linking recruiters and those seeking employment. To attract new subscribers, expand its readership and maximize the access to and use of its recruitment sites, Hospimedia has opted for Selligent Interactive Marketing.

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Kinepolis

Kinepolis puts the spotlight on client preferences

Kinepolis is an international player in the cinema sector. The Group is quoted on the stock market and owns 11 movie megaplexes in Belgium, plus its business in France, Spain, Switzerland and Poland. For Kinepolis, the customer is at the heart of everything it does. That translates into an extremely personalized marketing strategy in which Selligent Interactive Marketing plays a prime role. An interview with Stefaan Claes, International CRM & Digital Marketing Director of the Kinepolis Group.

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Kluwer Opleidingen

Kluwer Training opts for automation and in-depth segmentation with Selligent

Kluwer Belgium, part of the Wolters Kluwer Group, is an information provider with a variety of activities. The company mainly targets professionals challenged by legal or regulatory issues. As such, it is positioned as a provider of online and traditional information services, workflow tools, software and training. To promote the latter, they are working together with Selligent.

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Neckermann.com

How Selligent helps Neckermann. com become a multi-channel e-commerce business

Neckermann.com is a leading distance seller in the Benelux with a wide range of consumer products in several categories. Traditionally known as a catalogue seller, the company is rapidly turning into an online retailer. Optimizing conversion, efficient multi-channel customer interactions, changing buying behaviour and becoming a state-of-the-art e-commerce business, are some of the ongoing challenges and operations of Neckermann.com.

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BNP Paribas Fortis

How Selligent helps BNP Paribas Fortis improve customer satisfaction

BNP Paribas Fortis is Belgium’s largest bank and the result of the acquisition of Fortis bank by BNP Paribas Group, the largest company in financial asset management worldwide. The activity is focused on three client segments: retail clients, companies and entrepreneurs, and private banking. Gunter Uytterhoeven, Director of Multichannel Banking, and Eva Borms, CRM Manager, explain how the bank manages a clear client-oriented strategy and the role Selligent plays as an ally to put the customer first across all activities and channels.

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De Persgroep

De Persgroep: extending market leadership and customer gratification online with Selligent Interactive Marketing

De Persgroep is one of the leading media groups in Belgium, holding a majority stake in several Belgian magazines, TV and radio stations, as well as in Dutch newspapers. Its flagship products include “Het Laatste Nieuws”, the most read newspaper in Belgium, and VTM, the largest commercial television station in Flanders, and, in The Netherlands, top-ranking newspapers like “Algemeen Dagblad” and “De Volkskrant”. De Persgroep has massively invested in its web presence. The company publishes Belgium’s largest news website, HLN.be.

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smartphoto

How Selligent enables smartphoto™ to have a single customer view and centralized decentralized strategy

smartphoto™, previously known as ExtraFilm, is the European market leader in digital photo services with a strong online offering that allows consumers to upload their pictures from their computer or sites such as Flickr and Picasa, have them printed and delivered at home.

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3 Suisses Entreprises

Selligent, a gift for the 3 Suisses Entreprises sales force

3 Suisses Entreprises offers its clients tailored solutions with unlimited possibilities. They range from simple gift tokens to complete loyalty campaigns and include the creation of gift catalogues completely customized to the client’s brand image. To ensure its growth on an increasingly mature and competitive market, 3 Suisses Entreprises focused on stimulating the sales force, animate the distribution network and strengthen customer loyalty. Quite a challeng and one they overcame brilliantly with the aid of Selligent.

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Akerys

AKERYS Services Immobiliers builds on Selligent

The AKERYS group is one of the leaders of France’s real estate sector. It offers its 100,000 clients a full palette of products and services. Above and beyond real estate promotion, it is involved in home sales, real estate services, plus insurance, loans and financial product brokerage. AKERYS Services Immobiliers, the real estate services division of the AKERYS group, set up its Milan project and selected Selligent to co-ordinate the resources between its contact centre, the field sales force and the agencies responsible for the rental or sale of the real estate assets in its portfolio.

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Alliance Hospitality

Alliance Hospitality welcomes Selligent in its hotels

Alliance Hospitality, the multi-brand, multi trademark hotel operator, is in charge of the management of over 40 hotels, mainly with the Holiday Inn brand name. The company is present in France,Belgium and Italy and is currently part of a major international investment group. In order to increase its sales efficiency and measure the value and potential of the group and its hotels, Alliance Hospitality has worked with Selligent for many years.

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Analis

Selligent instrumental in improving efficiency at Analis

Analis is one of Belgium’s leaders in the market for scientific laboratory instruments, with nearly 80 years serving its clients. It provides a wide range of instruments – from the basic to the sophisticated – and represents over 100 leading international manufacturers. Its broad palette of offerings enables Analis to respond to the most stringent demands of its lab clients, whatever their speciality. But Analis’ prime strength is in the service it offers its clients, counselling them on the best choice of equipment, training them, feeding them regular information with targeted publications, and providing fast, efficient technical service which caters for different levels of urgency. Just a few years ago, its sales force had no particular tool for managing its activity; the lack of visibility on client information hampered sales effectiveness and was damaging for the quality of their client relations. But that is all in the past now.

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CTP

"From 2004 to 2008, we increased orders more than 30% across the business. The CTP has firmly established a growth momentum thanks to a coherent organisation and strategy, which includes our CRM."

It’s hard to imagine all the technical expertise that goes into making a sheet of paper. The Centre Technique du Papier (CTP - Paper Technology Centre) was created in 1957 as a research body to promote the development of technologies for paper, pulp, cardboard and associated industries. Most of its activity is centred on industrial research and development aimed at transferring its knowledge and results to the industry, thereby creating added value for the sector. To underpin its customer-centric strategy, the CTP turned to CRM. The challenge was taken up by Selligent, in whom the CTP has placed its trust for the past 10 years.

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Delta Dore

Delta Dore manages customer relations… intelligently

Delta Dore specialises in manufacturing residential electronic equipment, including heating and energy solutions, security systems and automation. These three businesses are embraced by the term ‘Home Automation’ or ‘Domotics,’ and enable a home to be managed intelligently, customised to suit its owners’ needs, habits and desire for comfort.

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Groupe Heppner

A smooth ride to CRM for Heppner

In the world of logistics and transport, Heppner is content to see itself as ‘a David among Goliaths’. It was founded in 1925 and now has a workforce of 3,700 people. 2006 turnover was €550 million. The July 2004 acquisition of XP France gave Heppner a new national and international dimension. The company now boasts a multibusiness offering covering national and international delivery service, national and international freight transport, logistics and sea and airfreight forwarding. The group’s rapid expansion demanded not only a new organisation, but an upgraded information system.

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Groupe Mornay

Groupe Mornay calls on Selligent to improve its customer service

Since 1947, Groupe Mornay has staked its claim as a major player in the French social protection sector. Its business areas cover supplementary pensions, providence and social action. Since its beginnings, the Group has been committed to offering its members tailored social protection and solutions in line with prevailing needs. In 2005, with this commitment in mind, the Group defined a customer relationship strategy aimed at improving customer service by making it easier for customers to access and understand information, raising service quality and improving performance.

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Hansen Transmissions

Selligent powers up Hansen Transmissions

Hansen Transmissions is one of the world’s leading manufacturers of gears and drives. For the past few years, the company has also played a key role in wind turbine equipment. It is supported by a worldwide network of subsidiaries and sales and service centres. In view of the growing globalisation of its business, Hansen Transmissions realised it needed to be able to create a very precise blueprint of its international customer base so as to work in a more structured, efficient way.

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PCM

PCM is one of the world’s leading manufacturers of positive displacement pumps and advanced fluid handling equipment. The company specializes in pumping solutions for the lifting, transferring and dosing of abrasive, fragile, viscous and corrosive products. PCM has a worldwide presence and offers solutions to the food, industry and oil & gas markets.

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Réunica

Réunica capitalises on better understanding customers

Réunica is a major player in the social protection sector and one of France’s leading supplementary pension funds. Réunica provides a full range of offerings according to five business lines: pension, providence/ healthcare, savings, social action and vacations. Its mission is to support and advise its customers in all aspects of social protection through a network of specialists throughout France. In 2001, Réunica selected Selligent to consolidate and share information so as to provide its sales force with a complete overview of its customer base. They repeated their trust in Selligent in 2006 when the need to steer their customer service organization arose. Today, Selligent facilitates the day-to-day work of over 300 people in the group.

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Viamédia

Selligent daily for Viamédia

Viamédia sells advertising space for some 20 Web and press organs. It is also publisher or joint-publisher of specials such as the Route du Rhum programme. Viamédia started out as an integrated department of the Télégramme regional daily, but in 2001 became a distinct company serving not only the Télégramme and the group’s other publications but also outside publishers seeking a presence in Western France. This development led to an expansion of the number of publications served, a wide variety of production cycles and the need to integrate new teams of people. That is when the agency started to think about CRM.

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