SELLIGENT VERSTÄRKT SEIN CRM-PAKET MIT DER EINZIGARTIGEN GLOBAL & LOCAL-LÖSUNG

The Selligent Global & Local module automatically blends central and multiple decentralised business environments to simplify consolidation for diversified company operating structures

Gosselies, Belgium, June 14, 2001 – Selligent, a leading European CRM (Customer Relationship Management) and e-business software company, today announced the availability of Selligent Global & Local, a new generation of software that allows local freedom of operation while ensuring enterprise-wide coherence and seamless CRM operations across complex transnational or regional business environments.

As enterprise resource planning and CRM systems continue to be deployed in Europe, users are discovering the essential fact that no single generic solution can be imposed with ease across markets which by their nature require different approaches. Research from the Gartner Group assesses that until 2002, poorly evaluated local conditions will prevent the successful implementation of worldwide integrated processes in 80% of cases.

Selligent Global & Local (G&L) is a worldwide first in the CRM industry, responding to the diverse needs of both multinational and national corporations that require collaborative information and resource sharing involving different cultures and lines of business. The company claims that this new module is applicable to all industry sectors and to those companies with business units operating in multiple languages and/or regions. Although Selligent CRM products are finely attuned to the needs of European companies, Selligent says that even North American multinationals with a single global strategy could benefit from this functionality by increasing responsiveness to local needs.

Selligent G&L gives a high degree of autonomy to national organisations or regional agencies in the same country requiring customisation according to local business customs and language, a restriction with many competing CRM software applications. Because of its built-in translation facility, the system will work in local languages – not just on users’ screens but also in database contents. By deploying Selligent Global &Local, a company maintains standards, shares knowledge and resources and motivates both management and salesforce by respecting the needs of subsidiaries and individuals.

Business reality
'Global & Local capability is a key component of our offer and a worldwide exclusive for Selligent. With Selligent G&L we have succeeded to break through linguistic and cultural barriers, extending the CRM model to a layer which accelerates collaboration and productivity across the most diverse business', said André Lejeune, CEO of Selligent. 'With the delivery of Selligent G&L we have further demonstrated the advantages of developing a CRM suite in Europe that is more in touch with the reality of doing business in a world which is far from being homogeneous.'

Thierry Téchy, President and CTO of Selligent adds “ This feature differentiates the Selligent CRM offer from that of our European and US competition. In the past Selligent provided the best Return on CRM Investment in the industry, because of its richness of functionality, flexibility and ease of implementation. Today we add another dimension to this: Stronger user adoption, and consequently easier roll-out through sites and subsidiaries. Motivation and speed are an unbeatable combination in our high-speed economy.'

According to the Paris headquartered Coface Group, a Selligent user and the world leader in export credit insurance, the inclusion of global and local capability promises to add significant value to its own business, especially in handling the company's 70.000 customers spread over 93 countries around the world. Coface has introduced the first worldwide web-based insurable ratings.

'Our staff in our subsidiaries and branches need a CRM tool to give total understanding in order to manage clients in their local languages. 'said Michel Antoine, Business Development manager, responsible for I.T. Platform in Coface’s Paris office. ' We're enthusiastic about Selligent's Global & Local as it will allow Coface group's staff autonomy in their choice of language, together with automatic translation functionality and the consolidation and centralisation of information for reporting procedures. This will add both transparency and accuracy to our business procedures.'

Collaborative sharing
Selligent Global & Local was developed to respond to the needs of any competitive business environment which demands collaborative information sharing and co-operative business resource sharing while leaving maximum freedom to each operating unit. Today’s major business requirement demands organisational relationships that are built upon collaboration and interdependence. Global & Local availability as an inherent part of the CRM system gives options for many different situations, combining high level management control with local agility and responsiveness to customers. It allows companies to manage their worldwide operations as interdependent units guided by a co-ordinated global strategy without imposing unnecessary and unacceptable rigidity. The Selligent Global & Local system supports management strategy and vision with agile software that has been designed with these cultural considerations in mind.
 

Hintergrundinformationen

ERGÄNZENDES ZU COFACE GROUP

Rated AA by Fitch, the Coface Group is the world leader in export credit insurance; number one in insurable ratings with @rating (cofacerating.com), the label of reliable web-based or conventional B2B companies; France’s leading source of credit information and the manager of French government export guarantees. The Group is listed on the Paris Bourse and its shares are included in the SBF 120 and Euronext 150 stock indices.

The Coface Group supports the development of domestic and international trade through the provision of a full range of credit related services. These include domestic and cross-border credit insurance, investment insurance, research into prospective buyers, credit information, customer monitoring, receivables management and company ratings. Coface now provides expert solutions to over 70,000 clients in 93 countries around the world. The Group also offers access to three global networks, CreditAlliance, InfoAlliance and @rating which are based on a common risk system for credit information and the use of common products and standards. www.cofacerating.com
Selligent Unternehmensprofil
Selligent ist ein internationales Unternehmen, das hochleistungsfähige Lösungen für den Vertrieb, Marketing und Kundenservice bietet.
Der besondere Erfolg der Lösungen von Selligent bei den mehr als Anwendern ist das Ergebnis der intensiven Unterstützung durch Coaching und Training während der Implementierung sowie der flexiblen Konfigurationsmöglichkeiten der fortschrittlichen Web-basierten Technologie. Diese zwei Komponenten garantieren einen schnellen Return-on-Investment (ROI), eine hohe Anwenderakzeptanz und niedrige Total Cost of Ownership (TCO).
Selligent konnte, aufgrund dieser Vorteile, eine für die CRM-Branche außerordentlich hohe Kundenbindungsrate erzielen.

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