Selligent und Vicindo vereinbaren die online Anbindung des Selligent CRM-Systems an die Direktmarketing Datenbank Spectron (Englische Version)


Gosselies, 12/03/2003 – Selligent, a leading vendor of CRM (Customer Relationship Management) solutions offering rapid return on investment (ROI) for enterprises, has con-cluded an agreement with Vicindo, the direct marketing branch of the Belgian Post Group. The agreement enables Selligent users to link their CRM application with Spectron©, Vicindo’s direct marketing business database, via the Internet, so that they can update and expand their customer and prospect data. The result: more profitable sales and marketing cam-paigns.

A top-quality database is the basis for every CRM application. It is therefore essential for a company to be able to update its customer and prospect information at all times, and to ex-pand this data quickly – for marketing and sales campaigns that target new segments, for example. Organisations often find themselves in a dilemma: updating and expanding CRM data takes a lot of time, personnel and money, but without it, sales and marketing campaigns are largely a waste of money.

It was against this background that the CRM software supplier entered into a partnership with Vicindo. Selligent can now supply its customers with an additional service, which allows them to automatically update and expand customer and prospect information. This takes place via an XML (eXtensible Markup Language) connection between Selligent’s open-architecture CRM application, and the Vicindo databases. The two are technologically compatible, and technical integration only takes a few hours to complete.

Once it has been installed, a pop-up screen appears in the Selligent application each time the customer and prospect data of a Selligent user differs from that of Spectron©. If, for example, another contact person is appointed within the same company, the user can either use the current data of Spectron©, or retain his own contact. Furthermore, users can load all available data – for example, financial or sector-based information – from Spectron© directly into Selli-gent. This enables Selligent customers to expand and enlarge their CRM application in line with their requirements – all in super-quick time, and without the need for manual input.

The partnership agreement is specifically intended for Belgian Selligent customers who use the Sales or Marketing CRM modules. Selligent supports its customers by implementing the on-line connection with Spectron© and by insisting on an optimum contract.
 

Hintergrundinformationen

About Vicindo

Vicindo DataMarketing is a specialist in the supply of contact information on organisations and individuals (data supply), in database management for direct marketing applications, and in the performance of analyses. Vicindo DataMarketing is part of Vicindo, the direct market-ing solutions branch of the Belgian Post Group.
The SPECTRON© database of Vicindo DataMarketing is generally recognised as the most reli-able business-to-business database in Belgium. It guarantees the most complete level of in-formation from over 450 different sources, and in particular the exclusive rights to business directories Trends Top 100,000 and Promedia Yellow Pages.
Linking the information from these different sources in an intelligent fashion results in the creation of a reference file, which is continuously enlarged to include the most up-to-date information on all the organisations and their decision-makers.
For further information please visit our website,www.vicindo.be.
Selligent Unternehmensprofil
Selligent ist ein internationales Unternehmen, das hochleistungsfähige Lösungen für den Vertrieb, Marketing und Kundenservice bietet.
Der besondere Erfolg der Lösungen von Selligent bei den mehr als Anwendern ist das Ergebnis der intensiven Unterstützung durch Coaching und Training während der Implementierung sowie der flexiblen Konfigurationsmöglichkeiten der fortschrittlichen Web-basierten Technologie. Diese zwei Komponenten garantieren einen schnellen Return-on-Investment (ROI), eine hohe Anwenderakzeptanz und niedrige Total Cost of Ownership (TCO).
Selligent konnte, aufgrund dieser Vorteile, eine für die CRM-Branche außerordentlich hohe Kundenbindungsrate erzielen.

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