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Paris, 2 September 2008 – Partners in France for four years, Selligent and SFEIR have announced the extension of their cooperation to Luxembourg. Targeted primarily at the finance sector, this alliance between Selligent and SFEIR Benelux is helping Selligent to strengthen its position in Europe, while SFEIR is confirming its role as a major player in CRM software integration in the financial sector.

On the strength of their effective cooperation and many joint commercial successes in the French market, Selligent and SFEIR aim to meet the growing demand among Luxembourg-based companies and financial institutions in relation to CRM projects. In addition to a shared dynamic based on agility and a collaborative approach, SFEIR’s specialisation in consultancy and IT services in the stock exchange and capital markets sector is reflected in Selligent’s commercial organisation based on sectorial ecosystems. With more than 75% of its customer base in Luxembourg’s financial sector, SFEIR Benelux will be able to draw on the specific experience of Selligent’s Banking and Finance division, with its long list of reference projects.

The European player Selligent is pursuing its strategy of commercial expansion while favouring a high-quality local relationship with its customers. While the CRM market is growing rapidly, in excess of 23% in 2007 according to Gartner (source July 2008), different developments are expected in each business sector. The banking and financial sector is a particularly mature market with regard to CRM and has a growing need for responsiveness. The SFEIR teams’ knowledge of this market and expertise in integration projects will optimise the benefits of Selligent’s CRM solutions,” explained Fabrice Jarry, Partner Manager France, Switzerland, Luxembourg, North Africa at Selligent.

Alain Fenniche, CEO of SFEIR Benelux, added: “Actors in the banking sector have to deal with to very specific regulations and constraints in terms of customer relations. SFEIR is very happy to rely on the support of a partner such as Selligent in the field of CRM to help it expand the range of services it offers to customers in the financial sector, in particular in Luxembourg where this activity accounts for the majority of the local economy.

SFEIR aims to rapidly establish itself as a major actor in the integration of CRM software and this partnership is one of the strategic focuses. The company plans to boost its specialist CRM teams to represent 15% of its total workforce by 2010.

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About Groupe Sfeir

Established in 1985, the SFEIR group specialises in cutting-edge IT services. The company, which is present in France and Luxembourg, generated a turnover of 22 million euros for 2007.

Based in Luxembourg since 1993, SFEIR Benelux is active mainly in consultancy and IT services in the stock exchange and capital markets sector. Its main client is the Luxembourg Stock Exchange, where it has a significant presence. However, it also has many other clients in this predominantly banking and finance-oriented country. The company’s knowledge and expertise in applying its skills to the business and capital markets sector have enabled it to segment its activities into three areas of competence.
- Information system consultancy and auditing
- Development and integration of object technologies solutions
- Business Intelligence and CRM.
SFEIR Benelux is now a market reference in these areas.

For further information, visit the SFEIR group website: www.sfeir.com.

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Selligent Unternehmensprofil
Selligent ist ein internationales Unternehmen, das hochleistungsfähige Lösungen für den Vertrieb, Marketing und Kundenservice bietet.
Der besondere Erfolg der Lösungen von Selligent bei den mehr als Anwendern ist das Ergebnis der intensiven Unterstützung durch Coaching und Training während der Implementierung sowie der flexiblen Konfigurationsmöglichkeiten der fortschrittlichen Web-basierten Technologie. Diese zwei Komponenten garantieren einen schnellen Return-on-Investment (ROI), eine hohe Anwenderakzeptanz und niedrige Total Cost of Ownership (TCO).
Selligent konnte, aufgrund dieser Vorteile, eine für die CRM-Branche außerordentlich hohe Kundenbindungsrate erzielen.

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