Compared to 2006, business year 2007 was marked by:
- turnover of €13.6 million, that is, an increase of 20%;
- over €10 million revenue from application software (operating licences and update contracts) - this source of revenue now accounting for 74% of total turnover;
- operating income of €1.5 million (an increase of 29%) and net earnings of €1.4 million, up 34%.
With its 20% increase, Selligent surpassed the CRM segment growth, estimated at 8% for the period. Consequently, Sellligent not only profited from the dynamics of the marketplace, but further increased its market share, notably by gaining the trust of international companies seeking latest-generation solutions to replace or complement their initial CRM investment. Though figures vary by business sector, it would seem that 20% to 40% of companies that have already used CRM are investing in a second or even third generation of solutions.
Selligent’s excellent 2007 results were achieved thanks to a large number of new contracts, including 3 Suisses Entreprises, Akerys, Aldes, Apicil, Asterion (in SaaS mode), Bénéteau, BWT France, Deutsche Frachtenprüfungsstelle Otto Rasch, EJOT Holding, Grant Thornton, Greif, Groupe Mornay, Hosokawa Bepex, IMA Santé, Legros, and Richelieu Finance.
Extensions to existing projects – both functional and in terms of user numbers – demonstrate the renewed loyalty of Selligent clients. These are both mid-sized organisations and large enterprises such as Biogaran, Bureau Veritas, Coface, Dexia Sofaxis, Eovi Mutuelle Présence, FMP, Gaz de France, GIE Adrea Services, La France Assurances, MGET, Natixis, Pierre & Vacances, Press Index, Risc Group, Skandia, Viamédia, and Zehnder.
The new project offerings from Selligent - SmartStart (fast-start, scalable CRM) and Selligent SaaS (hosted CRM) have fulfilled their promise since their launch. In 2007, no less than 15,000 new users joined the ranks of active users of Selligent solutions worldwide.
In addition, the year saw extremely fruitful co-operation with Selligent’s network of partners, who have invested massively in their consultants’ training and certification.
Ambitions confirmed
These results demonstrate the robustness of the company and the durability of its solutions. They consequently confirm Selligent’s ambition to become the European CRM leader. The 2008 strategic directions can be summarised as follows:- strengthening of operations in France, Benelux and Germany, including Business Unit development. This could be achieved in part by targeted technological and/or geographic acquisitions;
- strengthening strategic relations with integration partners. In 2007, Selligent’s European partner network had over 350 people specialised in Selligent solutions. Selligent addressed 80% of all new projects together with partners. The network of Selligent consultants should expand significantly in 2008;
- strengthening the distribution/franchise partner network with the aim of addressing some 80% of the continental European market in 2009.
Commenting on the results, Selligent CEO André Lejeune said: “More than ever, it seems that the success of a CRM project depends above all on the people. Our challenge, for each project, is to raise user adoption, with the help of our consulting and integration partners. The technologies we develop are designed to be transparent to users – they are there simply to permit our clients to concentrate on the design and implementation of commercial processes in their organisations.”
