Selligent optimizes PCM customer relationship management

PCM, specialist in volumetric pump development and fluid treatment systems, has chosen Selligent to energize its customer relationships and make its customers even more loyal.

Paris, 7 May 2008 - subsidiary of the Gévelot Group, PCM is leader in the development of volumetric pumps and fluid treatment systems. Specialized in solutions for injection, transfer and dosing of sensitive products, PCM is present throughout the world in the petrol and gas sectors, in agri-foodstuffs and in industry (www.pcm.eu).

PCM opted for the Selligent CRM solution, very agile and pragmatic, to improve its customer relationship management, more particularly for follow-up and stimulation of loyalty of end-customers in cooperation with its dealers. Faced with the increasing diversity and complexity of the market in which the company is evolving, it has become essential to increase the effectiveness and cohesion of its entire customer processes, which its solution in place - being too unwieldy and its evolution too expensive - could not manage.

In total, more than two hundred users in Europe, in the United States and in China will benefit from the numerous functionalities that the solution offers, such as management of contacts, tasks and appointments, the tracking of business opportunities and management of marketing campaigns. Beyond this, with Selligent e-Services and Selligent Web Content, PCM can now interact with its customers via its extranet site: these two modules will allow PCM clients to access information and documents according to their profile and to track their orders and customer service requests.
 

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Selligent Unternehmensprofil

Selligent ist ein europäischer Anbieter von CRM-Lösungen (Customer Relationship Management). Seit der Gründung 1990, hat sich das Unternehmen als Spezialist für kollaborative Lösungen etabliert, die die Organisation und die Aktionen von Arbeitsgruppen entscheidend verbessern, die im direkten Kontakt mit Kunden, Interessenten oder Ansprechpartnern in Unternehmen stehen.


Die Lösungen von Selligent versetzen Marketing-, Vertriebs, Kundenbetreuungs- und Consulting-Abteilungen in die Lage, mächtige, interaktive, effektive und nachhaltige Beziehungen zu ihren Kontakten und Ökosystemen aufzubauen.


Selligent bietet einen einzigartigen Ansatz, der Agilität, Pragmatismus und Engagement verbindet, um den Erfolg eines CRM-Projekts sicherzustellen.


Vertreten in Belgien, Frankreich und Deutschland, ist Selligent in den meisten europäischen Ländern tätig und arbeitet aktiv an der Entwicklung eines Netzwerkes von Distributions- und Integrationspartnern.

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