Brille24

Voller (Kunden-)Durchblick garantiert: Um Kunden über personalisierte Inhalte zu binden, gestaltet der führende deutsche Online-Optiker Brille 24 mit Selligent eine maßgeschneiderte E-Commerce-Experience.

Firma

Brille24

Industrie

Einzelhandel

Website brille24.de

Land

Germany

The Customer

Brille24 is the leading online optician in the German-speaking area, offering more than 800 different models of glasses.

Founded in 2007, today Brille24 has more than 1 million customers in more than 117 countries.

The Challenge

In 2015 Brille24 launched a campaign called “Optician’s Journey”, with many variations designed to engage both new and existing customers.

The goal of the campaign was to increase sales by acquiring new and re-activating lapsed customers, build loyalty and enrich customer profiles with additional data points.

“Optician’s Journey” targeted a segment of buyers and non-buyers with a total reach of 81, 304 email recipients.

 

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