Fotokasten

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Fotokasten, a German provider of photo printing products, leveraged Selligent's advanced email marketing capabilities, including A/B testing, customer segmentation, and journey mapping, to boost campaign performance.

Company

Fotokasten

Industry

Retail

Website fotokasten.de

Location

Germany

The Customer

Founded in the year 2000, fotokasten* is a German provider of high-quality photo print products with the motto, “Erlebe deine Bilder”, meaning “Bring your photos to life”. As a pioneer in the segment, the company from the small town of Waiblingen in southern Germany has grown steadily to become one of the country’s foremost online photo and print service providers, and a market leader in the premium segment.

 

OUR AIM IS TO MAKE OUR CUSTOMERS AND SWEEPSTAKE PARTICIPANTS ENGAGE VOLUNTARILY AND IN A PLAYFUL MANNER WITH FOTOKASTEN EVERY DAY. THIS INCREASES CUSTOMER RETENTION AND BRAND LOYALTY

Sarah Busch, CRM teamleader, fotokasten GmbH

 

Marketing Automation

In the beginning, fotokasten primarily used the Selligent platform to send its weekly email newsletters, leveraging functionalities such as A/B multivariate testing and target group segmentation. As the company’s use of the platform evolved, the focus shifted to automated email campaigns and marketing initiatives such as the Holiday Calendar Sweepstakes.

All segmentation and content is driven by product and purchase data sourced from Selligent’s integration with their commerce platform Magento. fotokasten also relies on Selligent to measure customer satisfaction via the Net-Promoter-Score (NPS) system.

Results & Outlook

Powered by our marketing software, fotokasten was able to drive more personalized and target-group-oriented customer engagement. A/B Multivariate Testing and target group segmentation provided valuable guidelines for structuring and analyzing collected customer data. fotokasten also retained full visibility of customer satisfaction throughout the campaign via real-time NPS metrics.

For the 2014 edition of the Advent Calendar Sweepstakes, fotokasten drew on past experiences to improve communication initiatives even further.

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