The Path to Success
With only one email marketing manager, Extra Space Storage turned to Selligent for its exceptional services ands support. Not only did Selligent offer innovative ideas to take email and mobile marketing to the next level, but its Message Studio campaign management solution also enabled the company to integrate large amounts of data to automate emails and segment users. Through Selligent’s Lifecycle Marketing Module, the company developed automated, contextual emails to provide more value to its customers.
Upon commencing with Selligent, Extra Space Storage experienced a 50 percent jump in its attributed conversion rate for email. It was the first time the company had ever achieved such a positive rate.
Additionally, after launch a new mobile website and using Selligent to mobile-optimize its email templates, Extra Space Storage saw a 23 percent increase in rentals via mobile devices, and did not see a decrease in desktop rentals. Thus, the company had discovered a brand new audience.
Leveraging Selligent’s platform, mobile optimization features, and seamless handling of big data, Extra Space Storage amplified its lifecycle and contextual marketing capabilities. In fact, the company grew its email marketing initiative to as many as 1.3 million personalized emails sent per month. Due to this partnership and its subsequent success, Extra Space Storage is sending its customers the right message at the right time with relevant and contextual cross-channel marketing.
Ability to use vast amounts of data in customer-centric communications
Automated, contextual emails to 650,000 subscribers
Mobile optimized email communications based on device
Return on Investment
50% jump in email-attributed conversion rate
23% increase in rentals via mobile devices
1.3 million personalized email sends per month
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