Chronodrive

Chronodrive, a French online grocery service, replaced an under-powered email marketing solution with Selligent to automate and mobile-optimize relevant customer interactions, resulting in a 3-5% increase in open rate and ROI.

Company

Chronodrive

Industry

Retail

Website chronodrive.com

Location

France

The Customer

Chronodrive is a French grocery firm that offers a hybrid model of online ordering with customer drive-through pick up at one of 50 stores across France.

To be successful, the service must be intuitive, convenient and tailored to the specific needs of its customers.

 

OUR CUSTOMER TRANSACTION SCENARIOS NOW GO INTO GREATER DEPTH, SINCE THEY’RE BASED ON MORE EFFICIENT SEGMENTATION AND A TRIGGERED COMMUNICATION MODEL

Robin Vermandel, Head of Customer Communication, Chronodrive

 

The Challenge

Chronodrive wanted to make every visitor feel known and appreciated, while respecting customer data and minimizing contact frequency—but the company’s email provider was simply not capable of delivering this kind of personalized service.

Chronodrive needed a solution that would automate interactions with customers and ensure all communications were optimized for mobile. They also needed to be able to respond to a broader number of customer transaction scenarios.

The Results

Within a single month, Chronodrive went from manually sending generic e-mails to using automated scenarios based on customer momentum.

Replacing their ESP with Selligent’s comprehensive multi-channel solution was quick and easy—and effective.

The company quickly saw the open rate of their newsletter rise by between three and five percent and ROI increase dramatically.

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