Subscribe to Our Newsletter
White Papers, Case Studies and Guides, oh my!
Subscribe now for a wise and mighty inbox!
The StepStone group operates some of the strongest online job portals with 25 million visits and more than 290,000 jobs each month in 9 countries.
Employers choose StepStone because they deliver great recruitment results: they attract the right people to the right job.
The typical job seeker is actively looking for a job during a 100-day period.
StepStone wanted to follow and guide a job seeker more closely during his/her job search. That’s why StepStone decided to switch to a one-to-one marketing approach increasing user experience and results.
“Candidate Relationship Management” requires a switch to a central backbone. StepStone must be able to handle the complexity of the different databases including candidate profiles and actions.On top of this, StepStone still needs the power of a solid trustworthy Email Service Provider. Together in one single tool.
Selligent allowed StepStone to easily segment target groups for different mailings on a very detailed level – globally.
At the same time, the number of mails that are sent to a single candidate are being monitored, in order not to overcommunicate and saturate the job seeker audience.
Thanks to the advanced Selligent features and the higher inbox delivery rate, StepStone experienced a major improvement in mailing results. The highly targeted mails resulted in the sending of only half as many mails, but …