Stepstone

Stepstone, one of top career websites in Europe, improved customer experience and revenue by using Selligent to solidify its customer relationship management objectives with detailed segmentation and targeting.

Company

Stepstone

Industry

Other

Website stepstone.be

Location

Belgium

The Customer

The StepStone group operates some of the strongest online job portals with 25 million visits and more than 290,000 jobs each month in 9 countries.

Employers choose StepStone because they deliver great recruitment results: they attract the right people to the right job.

The Challenge

The typical job seeker is actively looking for a job during a 100-day period.

StepStone wanted to follow and guide a job seeker more closely during his/her job search. That’s why StepStone decided to switch to a one-to-one marketing approach increasing user experience and results.

“Candidate Relationship Management” requires a switch to a central backbone. StepStone must be able to handle the complexity of the different databases including candidate profiles and actions.On top of this, StepStone still needs the power of a solid trustworthy Email Service Provider. Together in one single tool.

The Results

Selligent allowed StepStone to easily segment target groups for different mailings on a very detailed level – globally.

At the same time, the number of mails that are sent to a single candidate are being monitored, in order not to overcommunicate and saturate the job seeker audience.

Thanks to the advanced Selligent features and the higher inbox delivery rate, StepStone experienced a major improvement in mailing results. The highly targeted mails resulted in the sending of only half as many mails, but …