PSA Banque

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PSA Banque, a subsidiary of French automaker Group PSA Peugeot Citroën, has acquired more than 25,000 customers and boosted conversions by 50% using Selligent's cross-channel capabilities and optimized dashboards.

Company

PSA Banque

Industry

Financial Services and Insurance

Agency Tagora WNP

Location

France

The Customer

“Livret Distingo” is a completely new savings product launched by PSA Banque – a wholly owned subsidiary of the French automobile manufacturer Group PSA Peugeot Citroën.

With PSA Banque, client’s savings have a concrete purpose: they are injected into the real economy and invested into the activities of the PSA Group.

In 2013, over 730,000 finance contacts were realized by the PSA Banque of which 530,000 were used to help buy new Peugeot or Citroen automobiles.

The Challenge

In 2013, PSA Banque decided to launch their own online banking operation - offering a savings account called “Livret Distingo”

For PSA Banque, two factors were critical for the success of this new launch.

They wanted a dedicated digital acquisition system centralized around their website in order to attract potential clients into the purchase funnel.

The company wanted to follow and guide prospects from the first click-through to consideration and then to eventual subscription.

PSA Banque wanted to test and operate their marketing campaigns on an omni-channel level in order to increase their chances of success.

Together with Tagora, PSA Banque decided to set up the system of acquisition based on the following principles:

  • The PSA branding would be displayed across the internet
  • Different subscription possibilities would be offered
  • A multichannel approach was needed

To realize their vision, PSA Banque chose Selligent. 

Results

Thanks to Selligent’s multichannel integration and optimized dashboards, PSA Banque exceeded their initial expectations for their new product.

Over a 9 month period, PSA Banque received € 950 million in funds, € 500 million more than planned.

With more than 25,000 customers acquired in the first 10 months, the diversification of prospection tracks have generated 45% new clients and the PRM scenarios have increased the conversion rate by 50%.

PSA Banque hopes to repeat the success with their campaign and Selligent in Germany and Belgium where they plan to launch their product “Livret Distingo” in 2014.

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