In 2013, PSA Banque decided to launch their own online banking operation - offering a savings account called “Livret Distingo”
For PSA Banque, two factors were critical for the success of this new launch.
They wanted a dedicated digital acquisition system centralized around their website in order to attract potential clients into the purchase funnel.
The company wanted to follow and guide prospects from the first click-through to consideration and then to eventual subscription.
PSA Banque wanted to test and operate their marketing campaigns on an omni-channel level in order to increase their chances of success.
Together with Tagora, PSA Banque decided to set up the system of acquisition based on the following principles:
The PSA branding would be displayed across the internet
Different subscription possibilities would be offered
A multichannel approach was needed
To realize their vision, PSA Banque chose Selligent.