Customer Research: Restrategize with Market Segmentation Analysis
By conducting a market segmentation analysis, you will be able to effectively target your marketing campaign toward a particular customer demographic or behavioral group. This gives businesses the opportunity to create a personalized customer experience while also gaining the opportunity to cross-sell between multiple channels.
At Selligent, we see marketing segmentation as one of the driving factors for evolving customer satisfaction into brand loyalty. Building a personal relationship with your customers is vital to customer retention, and thus, growth in ROI. Our omnichannel platform provides the necessary analytical tools to create those personalized relationships and invest in the future of your business.
The Importance of Analyzing Market Segmentation
As a marketer, you need to identify unique areas of potential for your next campaign. By analyzing age, gender, location, and other key differentiators—such as what item or service a customer has previously purchased—you can determine how to create marketing strategies that emotionally appeal to a select group and help build customer loyalty.
Look for Superior Customer Acquisitions
With our one true omnichannel solution, Selligent helps businesses like yours market across multiple channels, including email, mobile, web, and contact centers. Our easy-to-use platform is designed for marketers, not tech teams. Our platform analyzes, quantifies, and organizes your customers' data into an interactive format that can be easily used by marketers to build strategies for targeting and segmentation.
Find a consumer-first strategy that's different.
Not only do over 700 leading brands rely on Selligent, but our solution makes easy data integration and real-time granular reporting a priority—while other companies use data warehouses that can cause delays of 24-hours or more. Our reporting allows users to create post-send campaign segmentation reporting and analysis, so they can gain deeper insights into customers.
Whether you're campaigning through newsletters, triggered email, or in-store, your business can execute smarter marketing tactics that can improve customer acquisition and retention.