Ditch Bulk for Personalized Email Marketing Services
You may think that bulk email marketing is an effective way to drive engagement and revenue to your site, but more personalized emails will likely leave a lasting impact with readers — and provide you with the marketing results you are looking for. Move past blast campaigning with data-driven strategies.
With Selligent, you can turn your generic batch emails into dynamic branded messages that will resonate with your readers and drive ROI.
Build Better Relationships through Personalized Email Campaigns
Personalized emails improve conversions by 10 percent and click-through rates by 14 percent compared to generic bulk emails. As more users open emails over mobile phones, the only way to avoid the spam folder is to implement data insights and customized messages in the subject lines and content of each email. With new developments in automation and segmentation, you can do just that—and easily.
Selligent collects consumer data to provide true 1-to-1 relationship marketing. Consumer segmentation uses stored data and real-time monitoring to deliver a unique, customized email to every recipient.
When you pay attention to your audience’s interests and needs, you can delve past the regular segmentation based on income level, location, industry, and country to pick up finer details, such as browsing habits and purchase history.
The Bulk of Our Service is Paying Attention
Selligent's relationship marketing solutions enable you to directly upload html or use our drag-and-drop interface and template system to design personalized emails with impact. Our testing suite includes Litmus, dynamic rule proofing, and in-device snapshot previews to help ensure each email you send is top quality.
Some benefits of Selligent's email solutions include:
- QA tools and preview
- Intuitive authoring tools
- Performance and scalability
- Batch, triggered, and lifecycle messaging
- Deliverability monitoring
- Real-time campaign reporting
Email marketing should not only benefit you as the the sender, it should also benefit the reader by keeping him or her informed about your products and services. We make email marketing contextual with open-time personalization to help you deliver a more authentic consumer experience time and time again.
Think beyond bulk solutions. Selligent is an omnichannel engagement solution platform for industries such as retail, travel and entertainment, media and publishing, and financial services. Selligent understands that your consumers, organization, and ROI are three of the most important aspects of any marketing campaign. Let Selligent help you create a meaningful dialogue with your consumers through a personalized email solution. Contact us today to learn more.