Email Campaign Management

Selligent provides an all-encompassing combination of omnichannel engagement platform, design tools, email services, and support programs for B2C marketers.

Selligent adds cross-channel support for its email marketing initiatives by including display, mobile, and social elements in its channel mix. All of these capabilities are deployed under Selligent’s consumer-first, 1-to-1 relationship marketing vision.

Managing Email Campaigns with Selligent

Selligent brings together all of the elements of effective campaign management: Data, customer preference, targeting and optimization, and reporting. These execution capabilities are all rolled into one integrated solution that is quick to install, simple to use, and easy on the bottom line. 

Selligent's omnichannel relationship marketing solution allows marketers to not only apply personalization strategies to email content, but also to serve up dynamic content at the time of open, and engage customers with contextually relevant messages.

Long-term loyalty is built upon the critical moments when brands understand and meet the needs of their customers. Selligent enables this dialogue with dynamic messaging that is both relevant and respectful.

Personalization and Email Campaign Management

Selligent’s cross-channel email marketing solution is easy to use, providing testing and optimization tools, real-time reporting, and a "consumer-first" experience. 

Customers can upload html directly or use the drag-and-drop interface and template system to design each communication. The testing suite, which includes Litmus, dynamic rule proofing, and in-device snapshot previews, will increase the likelihood of a successful campaign.

The platform also enables the customer to analyze, optimize, and convert traffic using complex testing and reporting tools including A/B and multivariate testing, dynamic content and open-time personalization, and real-time granular reporting.

Better Execution Capabilities

Traditional campaign management solutions lack engagement, insight, and better execution capabilities. With Selligent, you can look forward to effortless content authoring and the ability to easily deliver true contextual marketing across all channels.

Contact Selligent today for more information on ways to apply Selligent’s omnichannel engagement platform today.

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