6 Email Campaign Best Practices

Email blasts are a thing of the past. As more companies look to data-driven metrics, personalized email marketing campaigns have the potential to drive in huge profits for MSPs and companies looking to expand their reach. At Selligent, we put the best email marketing practices to work so your consumers keep coming back.

6 Best Email Campaign Practices

1. Optimize Your Campaign for Mobile

Consumers on-the-go open their emails remotely. MSPs that utilize mobile strategies saw a nearly 20 percent open rate in 2016 alone. Mobile optimization ensures that your email is formatted correctly, images open, and your calls-to-action are strategically placed.

Correct formatting should include a limited width of about 320 to 550 pixels, formatted pictures limited to about 400 pixels, easy to find call-to-action buttons, and a single column template with short content for scrolling readers.

2. Nail Your Subject Line

Your subject line is the first thing your target audience sees. Before your email is even opened, the subject line should tell your audience everything they need to know about what’s in your email. Craft your message carefully, don’t be vague, and keep it short. Many mobile devices will cut subject lines short, so stay clear and stay on message.

3. Consider Your A/B Testing Frequency of Sends

A/B Multivariate testing allows you to monitor each email campaign to discover your metrics. This sends out two unique email campaigns to different groups to compare which one has the winning strategy. Learn the best time to send emails to your audience, A/B testing frequency of sends (to figure out the cadence that works), open rates, click-through rates, revenue and ROI, and other key components that can help you determine the success of each campaign.

4. Get Personal

Beat the old habits of indiscriminate email blasts. This best practice can make a huge dent in your ROI. With Selligent, we collect consumer data to provide true 1-to-1 relationship marketing. Consumer segmentation uses the data collected through messages and campaigns to deliver a unique, customized email to your target audience. Get custom tailored greetings by name, product references based on history and real-time messaging with Selligent solutions.

5. Don’t Forget Your Call to Action

What good is an email campaign if you don’t inspire your reader to click links, visit your store, or try your services? A call to action (CTA) can be anything that requires a second action past the initial read-through. Write compelling content and place your buttons and links in purposeful places. A successful email marketing campaign engages your readers and provides them with useful information that can be measured in increased ROI.

6. Measure Your Success with Selligent

Learn from each campaign. Analytics help you determine what works and how to make every campaign your best.

With Selligent, we have all the tools for success your email marketing campaign needs, all in one easy-to-use interface. Keep up with the analytics of your campaign, and foster real relationships with your readers.

Selligent’s all-in-one platform key benefits include:

  • Intuitive authoring tools
  • QA Tools and preview
  • Batch, triggered and lifecycle messaging
  • Deliverability monitoring
  • A/B split and multi-variate testing with instant optimization
  • Customizable dashboards
  • Snapshot reports
  • Deep dive BI tools
  • Real-time site analytics
  • Real-time campaign monitoring and performance reporting

For more information on Consumer-First Marketing, contact Selligent today.

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