What Makes the Best Email Service Provider?

The best email service provider (ESP) serves as an easy-to-use and high-functioning solution that provides testing and optimization tools, real-time reporting and a "consumer-first" attitude. With the right ESP, you can launch successful email marketing campaigns and create dynamic content to retain and grow customer loyalty.

Selligent's relationship marketing solutions play an integral part in CRM, including providing reliable high-performance ESP services worldwide that are designed with marketers in mind; enjoy ease of use that doesn't require IT team involvement. Visit our Platform page to learn more about how our solutions grow customer relationships through effective email marketing campaigns. 

What to Look for in the Best ESP

Whether you're looking to switch from your current ESP or invest in an email marketing campaign for the first time, make sure your new ESP has all the important features necessary to gain a high ROI. To relaunch or begin email marketing for your business, include the following: 

  1. Have a goal for your email marketing campaign.
  2. Recognize the effect on ROI when investing in an ESP.
  3. Compare the complexity of various email marketing solutions.
  4. Understand analytics to measure the success of your email campaign.

At Selligent, we can help you identify the opportunities available to you that can equip you to successfully launch an email campaign and generate positive ROI. 

Choose Selligent for Successful Email Marketing

With our true omnichannel relationship marketing solution, Selligent offers unprecedented customer acquisitions, retention, and growth opportunities for your company. We've developed guidelines on email designs and best practices to help businesses like yours develop email design, brand, and copy to engage current and prospective customers. 

Our platform will also help you to analyze, optimize, and convert traffic using our complex testing and reporting tools, including:

  • A/B and multivariate testing
  • Dynamic content and open-time personalization
  • Real-time granular reporting

You don't have to take our word for it. Check out how Forrester ranked our StrongView Message Studio solution in its Email Marketing Wave

 

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