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The key to successful customer engagement is an in-depth understanding of context as well as what channels best fit that context. Here's how to engage with customers in retail and build brand loyalty.
Cross-channel campaign management refers to the development and deployment of unified communications across the channels with which customers interact.
In comparison to direct mail marketing, email marketing software can drive ROI significantly.
Here are four tips for implementing an omnichannel marketing strategy that will help you acquire new customers and keep your existing customers.
When utilized properly, analytical data can help marketing professionals identify targeting opportunities for personalized campaigns.
Customer lifecycle marketing means sending the right message to the right consumer at the right time, based on their evolving relationship with a brand.
Marketers who focus on the context of their omnichannel campaigns see a higher customer retention rate and more brand loyalty.
These five email campaign best practices can help you create personalized emails that provide value to your readers and keep them engaged with your brand.
Measuring progress through email marketing metrics such as open rates, conversion rates, and more helps to connect businesses with consumers more effectively.
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