InterContinental Hotels Group moved from near-time to real-time marketing, resulting in reduced costs and faster times to market.
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Samsung reached over 30M people in 23 countries with a cross-channel campaign supporting the launch of its flagship S7 hero smartphone.
Extra Space Storage increased email-attributed conversion rates with contextually relevant messages and an innovative mobile-first approach.
ING leverages advanced email marketing tools to enrich customer profiles and deliver more personalized messages, resulting in increased brand recognition and affinity.
Joss & Main drives flash sale traffic with millions of personalized messages sent in minutes
Cross-channel campaign management refers to the development and deployment of unified communications across the channels with which customers interact.
The key to successful customer engagement is an in-depth understanding of context as well as what channels best fit that context. Here's how to engage with customers in retail and build brand loyalty.
The right strategies in email marketing play a vital role in customer retention. Orchestrate relevant messages for every consumer interaction.
Buying is no longer a linear path, and your customers expect an omnichannel marketing experience to get the products or services they want.
When utilized properly, analytical data can help marketing professionals identify targeting opportunities for personalized campaigns.
Your email marketing programs can be dramatically improved when implemented as part of a bigger cross-channel strategy.
Follow these 5 email marketing tips and best practices to improve your next email marketing campaign.
Customer lifecycle marketing means sending the right message to the right consumer at the right time, based on their evolving relationship with a brand.
Email marketing metrics measure ways in which people engage your email campaigns. Take a Consumer-First Marketing approach for insight-led engagement.
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