The yearly Actuate Customer Day took place in Paris on Thursday, November 14, with the presence of Pete Cittadini, CEO of Actuate. Selligent was invited to the "Feedback" session in order to highlight the successful integration of both solutions.
Pascal Angeli, Selligent's Solution Consultant, presented the Selligent 4-in-1 solution (Analysis - Creation - Optimization - Execution) and reminded the reasons why Selligent has chosen Actuate. The richness of the tool, its SaaS architecture, flexible data model, multi-brand support and segment export are some of the key elements that have contributed to this technological partnership and lead to a perfect integration between both solutions.
Thanks to the power of Actuate, the Analysis capabilities of Selligent are now considerably extended. This results in a quick and intuitive environment in which:
- You analyze all your customer data in a single interface,
- You discover common behavioral models among your customers,
- You learn to know your customers thanks to visual analyses,
- And you use optimized segments to increase the efficiency of your marketing campaigns.
Selligent also had the great pleasure to receive the BIRT Excellence Award 2013 from M. Nobby Akiha, VP Marketing of Actuate.
The Selligent teams would like to thank Actuate for this Award and for inviting us to the Actuate Customer Day 2013.
More info on Actuate: http://www.actuate.fr