Using Marketing Automation Software to drive “quick win” sales

Using Marketing Automation Software to drive “quick win” sales

Feb 14, 2014  inspiration

 
 

​It is perhaps surprising - even incredible - to learn that today 60% of online companies still don't have a solution in place to specifically target users who abandon their shopping carts online. It is easy to see that this segment represents huge untapped potential - after all, the shoppers were only one step away from a purchase. Considering the hundreds of millions of euros that are spent each day on a variety of measures designed to get users onto websites to shop, it is puzzling too, how little attention is paid to optimizing the final step towards conversion.

Brille24, the leading online optician in Europe, recognized the fact that they were losing thousands of simple sales in the form of users abandoning their shopping carts and approached Selligent to discuss what they could do. 

Using Selligent's integrated software solution, Brille24 sent up a campaign to target the shopping cart abandonment users with a simple email campaign. The email is sent out automatically as soon as a person aborts the purchase with items in the shopping chart. Using a simple, yet effective subject line, "My Last Purchase at Brille24", Brille24 achieves an opening rate of around 66%. Furthermore, the conversion rate for these emails - which have been extensively A/B tested - is around 16%.

"By implementing Selligent's solution, we were able to make the communication with our customers more relevant and effective using an individual approach and tailor-made offers," said Andreas Sobing, Manager CRM at Brille24.

Brille24's Shopping Card Abandonment Campaign is just one of many examples of what the online optician does with Selligent. You can download a Case Study (in German) with extensive information from here.

The case has also been covered in Germany's leading digital magazine here.

​If you want to find out more how you can replicate the success of Brille24 with your marketing automation campaigns, contact the Selligent sales team directly.