People are embracing connected mobile devices and mobile internet at an astonishing pace. However, the market is evolving so fast that many businesses risk missing the many existing opportunities mobile internet and the changing behavior of consumers offers.
A study by Magus, shows 20% of the UK’s largest corporations, the FTSE 100, for instance, provide an optimized website for mobile devices. Similar findings apply to landing pages that are not optimized for the mobile consumer.
According to Magus CEO Simon Lande, the reason for this is simply the fact that the fast growth of mobile makes it hard for large organizations to keep up with it. Today, most site traffic still comes from desktops. However, by 2014 mobile internet is believed to overtake desktop access, he writes.
Mobile email, customer experiences and conversions: act now
Two years may seem like a long time but it isn’t: everyday more and more people are using the internet with mobile devices. The same evolutions are obviously happening in the use of email, social and other interaction channels.
Email is one of the main activities of the mobile consumer and comes with specific design and conversion requirements. Offering mobile-optimized messages and customer experiences is rapidly becoming a must and it’s important to speed up corporate adoption and optimization of mobile across several business functions and marketing activities, ranging from CRM and email to new and emerging channels.
The consumer is leading the dance and it’s a very fast one. For marketers, mobile offers several opportunities to further personalize and optimize their communication activities. The early adopters are reaping the fruits and it’s only a matter of time before your customers and prospects want to interact with you via their mobile devices.
Do you want to know more about mobile marketing or how to optimize your customer interactions via email and other channels for the mobile consumer? Contact us and discover how we can help you engage with consumers via mobile devices and channels.
Communication channels depend on the consumer and marketing is about engaging the cross-channel customer and prospect throughout integrated dialogs that are driven by his/her buying journey, preferences, triggers, signals and behavior.
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