The Selligent Blog

- news, inspiration, tips & tricks for your marketing automation

 

 

An Audi Love Story 

Courting customers with an omnichannel audience engagement campaign for the Audi A3 Sportback launch

Nov 12, 2014 Ramses Bossuyt Ramses Bossuyt

Influencing Brand Preference

Being relevant at the right time, with the right content, when it matters

Oct 21, 2014 Kat Berman

Marketing lessons with Bond & Rocky

7 famous film characters #DMA14 visitors should aspire to

Oct 14, 2014 Alex Handcock

Ready, set, go!

A good time was had by all in auld bangers – Citroën 2CV.

May 16, 2014 Martin Mc Cormack

If you love someone, let them go….

Why you really should make it easy for users to unsubscribe from emails of your services.

Apr 24, 2014 Melissa Vanhentenrijck

Think differently when emailing Germany, Switzerland and Austria

Apr 11, 2014 Melissa Vanhentenrijck

Big Data-Driven Marketing

Apr 10, 2014 Martin Mc Cormack

Being Contextually Relevant Increases Customer Loyalty

Christine Crandell highlighted Selligent’s Behavioral module in her recent contribution to Forbes magazine.

Feb 24, 2014 Patricia Duponcheel

Using Marketing Automation Software to drive “quick win” sales

Feb 14, 2014

Bridge the gap between digital and relationship marketing

Mar 04, 2013 Manu De Ros

Multivariate testing (MVT): think beyond email

Nov 22, 2012 Manu De Ros

Are you ready for an online and multichannel retail holiday season?

Nov 15, 2012 Manu De Ros

MVT and the most valuable conversion rate optimization methods

Nov 12, 2012 Manu De Ros

Why marketers can demonstrate their value – or not

Oct 30, 2012

Spending on email marketing solutions expected to grow: comments

Oct 29, 2012 Thierry Téchy

Proximity and relationships with brands via email

Oct 29, 2012

Lead generation, email marketing and other tactics: facts and data

Oct 22, 2012

Agile and multichannel commerce in Europe: the rise of in-store

Oct 19, 2012 Manu De Ros

Are you ready for cross-channel social media?

Oct 16, 2012 Manu De Ros

Mobile email success: what it really boils down to

Oct 02, 2012 Manu De Ros

Social media and email lessons: why integration matters

Oct 01, 2012 Manu De Ros

The mobile user loves SMS: do you use it in a cross-channel way?

Sep 25, 2012 Manu De Ros

Dear e-mail marketers, please stop flying blind

Sep 25, 2012 Manu De Ros

The state of QR codes in Europe: product information is crucial

Sep 25, 2012 Manu De Ros

The business case for personalization

Sep 14, 2012 Manu De Ros

Using social media to build e-mail relationships

Sep 11, 2012 Manu De Ros

Do these four types of e-mail messages threaten deliverability?

Sep 10, 2012 Manu De Ros

Expectations and promises in e-mail marketing

Aug 31, 2012 Manu De Ros

What tactics and goals do e-mail marketers focus on?

Aug 29, 2012 Manu De Ros

Designing experiences for mobile e-mail success

Aug 28, 2012 Manu De Ros

The three quality cornerstones of well-performing lists

Aug 22, 2012 Manu De Ros

Closing the loop of sales, marketing and buying behavior

Aug 22, 2012 Manu De Ros

Chart: the rise of tablets in Europe

Aug 09, 2012 Manu De Ros

Using social proof and social sharing across multiple channels

Aug 02, 2012 Manu De Ros

Behavioral profiling and personalization: customer experience first

Jul 26, 2012 Manu De Ros

The portability of privacy and personal profiles in retail and beyond

Jul 23, 2012 Manu De Ros

Mobile commerce in Europe

Jul 23, 2012 Manu De Ros

Personalized email campaigns result in better engagement rates

Jul 23, 2012 Manu De Ros

Measuring the multi-channel customer journey

Jul 16, 2012

Cross-channel marketing: mobile is not well integrated yet

Jul 02, 2012 Manu De Ros

Mario Marlisa on inactive email subscribers and deliverability

Jun 28, 2012

Optimizing conversions deeper down the funnel

Jun 19, 2012

What are the most efficient marketing channels?

Jun 19, 2012 Manu De Ros

How banks can differentiate themselves

Jun 18, 2012 Manu De Ros

Big Data and cross-channel marketing: it’s all about relevance

Jun 07, 2012 Manu De Ros

Online advertising in Europe: targeting a key driver

Jun 03, 2012 Manu De Ros

Kenny Van Beeck: email marketing trends and evolutions

May 30, 2012 Manu De Ros

Mobile the direct response hub for the multi-channel consumer?

May 29, 2012 Manu De Ros

Cross-channel and real-time marketing: levels of maturity

May 28, 2012 Manu De Ros

Mobile email and scanning behavior: data and tips

May 25, 2012 Manu De Ros

Jordie van Rijn: the new marketer is a tease marketer

May 23, 2012 Manu De Ros

Email: towards omnichannel customer intent

May 14, 2012

Segmentation, personalization and testing: it's all about relevance

May 10, 2012

Optimizing the customer experience: why and how

Apr 27, 2012 Manu De Ros

Behavioral email marketing: the power of event-triggered sequences

Apr 24, 2012 Manu De Ros

Engagement: what consumers like and dislike in email and social

Apr 10, 2012 Manu De Ros

Permission: email marketing lessons for other channels

Apr 06, 2012 Manu De Ros

The multichannel and personalized imperative in financial services

Mar 29, 2012

The challenge of declining inbox placement rates

Mar 23, 2012 Manu De Ros

Improve customer service and sell more with transactional emails

Mar 19, 2012

Smarter email marketing: segmentation through scenarios

Mar 18, 2012 Manu De Ros

Is SMS the forgotten child of mobile marketing?

Mar 16, 2012 Manu De Ros

The main barrier to email integration: disconnected systems

Mar 08, 2012 Manu De Ros

Support for mobile devices: the need for speed

Feb 29, 2012 Manu De Ros

Social sharing: identifying influencers and acting accordingly

Feb 28, 2012

The time to move beyond single channels is now

Feb 22, 2012 Manu De Ros

Survey: online and offline data in cross-channel marketing

Feb 16, 2012

The consumer is connected: are your marketing technologies?

Feb 07, 2012 Manu De Ros

The importance and impact of data quality

Feb 06, 2012 Manu De Ros

The impact of smartphones on email marketing and usage

Jan 31, 2012 Manu De Ros

Cross-channel marketing boosts email

Jan 30, 2012

The power of email and cross-channel personalization

Jan 25, 2012

Cross-channel, multichannel and touch points: what’s in a name?

Jan 10, 2012

The rise of behavioral triggers: from listening to acting

Jan 03, 2012

Marketing measurement challenges by channel

Jan 02, 2012

Remarketing to shopping cart abandoners pays

Jan 01, 2012

Personalization and dynamic offer management

Jan 01, 2012 Manu De Ros

Conversion through consistency: making the buying journey worthwhile

Jan 01, 2012 Manu De Ros

Retailers moving towards cross-channel customer experiences

Dec 22, 2011

MarketingSherpa and the case for triggered email interactions

Dec 22, 2011

The omni-channel buying journey: ROI, lead management and data quality

Dec 22, 2011

Why cross-channel audience analysis and profiling matter

Dec 21, 2011

Email marketing: subject line tips to improve conversion

Dec 21, 2011

Improving marketing conversion: the customer journey perspective

Dec 18, 2011

The content relevance must in email marketing and beyond

Dec 18, 2011

Mobile usage patterns show need for better mobile email experiences

Dec 13, 2011 Manu De Ros

Landing page optimization: taking it up to the mobile and social level

Dec 13, 2011

Email marketing: marketing best practices and inbox habits

Dec 11, 2011

Inbound marketing in a cross-channel marketing strategy: same old challenges?

Dec 09, 2011 Manu De Ros

Think cross-channel: why it pays to be agile and multichannel

Dec 06, 2011

Creating an engaging multichannel customer experience

Nov 28, 2011 Manu De Ros

Control over channels and experiences improves customer engagement

Nov 25, 2011 Manu De Ros

Shopping cart abandonment: remarketing facts and tips

Nov 24, 2011

Email marketing fatigue: not all inboxes are created equal

Nov 22, 2011 Manu De Ros

Conversion marketing and marketing optimization are not a project

Nov 21, 2011

Deals still rule on social networks: a multichannel viewpoint

Nov 18, 2011

Conversion marketing: the right content via the right channel at the right time

Nov 15, 2011

Evolutions in e-mail marketing in Belgium and beyond

Nov 07, 2011 Manu De Ros

Conversion marketing: the impact of the Copernican revolution

Nov 07, 2011

The correlation between mobile device ownership and mobile shopping

Nov 07, 2011 Manu De Ros

Optimize conversion: multichannel email marketing segmentation tips

Nov 04, 2011

Consumer attitudes on sharing data: it’s a matter of trust and value

Oct 30, 2011 Manu De Ros

Gartner: half of all web sales via social and mobile by 2015

Oct 28, 2011 Manu De Ros

Three tips to use social media content in your emails

Oct 26, 2011 Manu De Ros

Understanding and leveraging social sharing

Oct 19, 2011 Manu De Ros

Designing your emails for mobile: 10 do’s and 6 don'ts

Oct 18, 2011

Conversion marketing: the danger of benchmarks

Oct 10, 2011

The rise of contextual multichannel inbound marketing

Sep 29, 2011

Mobile advertising spend in Europe growing faster than expected

Sep 18, 2011

Contact channels for customer service: email still rules

Sep 15, 2011

Conversion marketing: whose goal is it?

Sep 12, 2011

The mix of outbound and inbound marketing: how streetwise are you?

Sep 06, 2011

Inbound marketing and conversion: page flows and lead flows

Aug 28, 2011

Growing cross-channel marketing opportunities including social networks to reach and engage older generations

Aug 28, 2011

The integration of marketing automation and CRM leads to efficiency

Aug 25, 2011

Success factors in the adoption of mobile CRM by your workforce

Aug 24, 2011

Coupons and promotions: use and effects on brand loyalty

Aug 19, 2011

Inbound marketing: earned media and content marketing grow hand in hand

Aug 16, 2011

Behavioural targeting: answering the WHAT question to improve conversion

Aug 15, 2011

Inbound marketing in the second degree: beyond social, blogging and search

Aug 12, 2011

Multichannel messaging with targeted content key for B2B lead and demand generation

Aug 05, 2011

Marketing priorities of CMOs: multi-channel dialogues and a single customer view

Aug 03, 2011

Multichannel retail: mobile commerce poised for strong growth

Aug 01, 2011

How the retail industry is changing in the multichannel reality

Jul 27, 2011

Customer-centric thinking and multi-channel CRM: the channel agnostic customer

Jul 26, 2011

Integrating mobile in cross-channel marketing: still a long way to go

Jul 25, 2011

Cross-channel and interactive CRM: towards long-term customer relationships

Jul 22, 2011

The smartphone is claiming its place in your communication mix

Jul 19, 2011

Conversion marketing and the buying journey

Jul 19, 2011

Email marketing: personalization towards long-term relationships

Jul 18, 2011

Growing the long-term impact of contact strategies: integration matters

Jul 14, 2011

Conversion optimization: why people decide to buy on a web site and why not

Jul 13, 2011

Integrated data and metrics for the cross-channel and customer-centric business

Jul 12, 2011

Multichannel and customer-centric marketing and CRM needs in the financial industry

Jul 07, 2011 Manu De Ros

The analytical and data challenge of the multichannel customer

Jul 05, 2011

Cross-channel attribution: what each channel adds to the global picture

Jul 02, 2011

Social media marketing in the cross-channel context

Jul 01, 2011

Conversion marketing and the high cost of poor online user experiences

Jun 21, 2011

Conversion marketing and the impact of social content sharing on traffic

Jun 08, 2011

Is interactive CRM the future of e-mail, social and all marketing and customer activities?

May 18, 2011

E-mail marketing and e-commerce: finding the right balance in segmentation and retargeting

May 17, 2011

The House of Marketing: engaging in integrated marketing conversations is a key challenge

May 05, 2011

Cross-selling and up-selling with transactional e-mails and data

May 04, 2011 Manu De Ros

How integrated marketing automation leads to personalisation and customer relationships

May 03, 2011 Manu De Ros

Segmentation in e-mail marketing: doing it effectively

Apr 28, 2011 Manu De Ros

Internet users feel overwhelmed by information: the need for cross-channel relevance

Apr 27, 2011

Profiling, segmentation and targeting: from e-mail marketing to lead management

Apr 26, 2011

Email marketing trends: towards one seamless cross-channel experience

Apr 19, 2011 Manu De Ros

Five cross-channel marketing lessons from “the channel”

Apr 15, 2011

Data-driven personalization: a key change agent for e-mail marketing

Apr 13, 2011 Manu De Ros

Event-driven marketing (EDM): how to improve conversion by being relevant

Apr 13, 2011

People dictate the integrated marketing channel mix (not the other way around)

Apr 06, 2011

Communication frequency and multi-channel customer engagement

Apr 04, 2011 Jan Teerlinck

Multi-channel strategies: being meaningful and focusing on what matters

Mar 29, 2011

Brussels #fusionmex event shows the need for cross-channel marketing

Mar 26, 2011 Manu De Ros

Social networks in Western Europe report: conclusions

Mar 18, 2011

In e-mail marketing, a little appreciation goes a long way

Mar 11, 2011

The momentum of mobile: impressive traffic data show the mobile marketing opportunity

Mar 07, 2011 Manu De Ros

Seven e-mail marketing challenges and five e-mail marketing trends

Mar 07, 2011 Manu De Ros

Report shows e-mail marketers often forget the basics: main challenges and evolutions

Mar 05, 2011 Manu De Ros

E-mail marketing has a future: it simply changes

Mar 03, 2011

Landing page conversion: questions to ask and answers to have

Mar 03, 2011

Mobile youth around the world: regional differences and trends

Mar 01, 2011

Conversion optimization: the benefits of using a longer form

Feb 28, 2011

Conversion and sales matter in social media marketing

Feb 28, 2011

Social media marketing spending rises but integrated interactive marketing view is often missing

Feb 25, 2011 Manu De Ros

Marketing budgets in 2011: the cross-channel marketing approach rules

Feb 24, 2011

Analytics and metrics in e-mail marketing and beyond

Feb 24, 2011

Five social, behavioral and integrated e-mail marketing trends

Feb 22, 2011 Manu De Ros

What conversion optimization, permission marketing and customer loyalty have in common

Feb 21, 2011

Driving online sales and customer satisfaction with integrated marketing scenarios

Feb 18, 2011 Jan Teerlinck

Scientific e-mail marketing tips and thoughts

Feb 17, 2011 Manu De Ros

Conversion marketing: asking the right questions to optimize conversion

Feb 17, 2011

Mobile marketing facts: relevance and choice throughout the customer lifecycle

Feb 16, 2011 Manu De Ros

All research confirms: mobile marketing becomes a multi-channel must

Feb 08, 2011 Manu De Ros

The growth of social networks in the advertising and marketing mix

Feb 06, 2011

AddThis trends analysis: the remarkable role of e-mail in content sharing

Jan 23, 2011 Jan Teerlinck

Empowering the cross-channel consumer with choice

Jan 18, 2011

Three social media predictions from Forrester: analysis

Jan 13, 2011 Manu De Ros

Mobile marketing and advertising 2011: welcome to the “outernet”

Jan 09, 2011

Online sales and conversion resolution for 2011: optimize the user experience

Jan 02, 2011

Cross-promotion tips: use every single channel for the cross-channel consumer

Jan 02, 2011 Manu De Ros

Luxury shoppers are cross-channel consumers

Jan 02, 2011

The multi-channel customer: lessons from a frog

Jan 01, 2011 Manu De Ros

Mobile finds its way in the cross-channel B2B marketing mix

Dec 31, 2010 Manu De Ros

Younger generations are multitasking and cross-channel as well: social is not enough

Dec 27, 2010

The data you need to get a loyal customer

Dec 22, 2010

E-mail and social are invitations to multi-channel conversations

Dec 18, 2010

Study: the multi-channel customer buys more and Internet is key

Dec 16, 2010

Engaging your e-mail subscribers with a preference center

Dec 11, 2010 Manu De Ros

Marketing automation in real time for the cross-channel customer

Dec 07, 2010 Manu De Ros

Testing is key in e-mail marketing and beyond: conversion and experiences

Dec 05, 2010

Dave Chaffey: social media and e-mail marketing are not so different

Nov 30, 2010

Segmentation and testing is about offering relevance through personalisation: facts and tips

Nov 28, 2010

The fear of losing power over your brand: control has shifted from creators to consumers

Nov 27, 2010

The e-mail marketing process: you need a map to get there from here

Nov 21, 2010

Social sharing tools in cross-channel marketing: a matter of intelligence

Nov 19, 2010 Jan Teerlinck

The role of the e-mail client: renderability is more important than ever

Nov 19, 2010

How similar are social media and direct marketing?

Nov 09, 2010 Manu De Ros

Three strategic content dimensions for lead nurturing and customer-centric cross-channel marketing

Nov 07, 2010

Social media marketing: context is what makes people share content

Nov 07, 2010

Combining social media and e-mail marketing: brand and content

Nov 06, 2010

Three essential tips for integration between social media and e-mail marketing

Oct 31, 2010

Why listening is key in detecting signals for relevant and triggered marketing

Oct 31, 2010

How to create relevant e-mail communication by using explicit & implicit customer data

Oct 27, 2010

Key elements to improve the conversion of your landing pages

Oct 25, 2010

Improving the relevance of online forms and their conversion in an integrated way

Oct 24, 2010

Conversion optimization and e-commerce: the real cost of a failing shopping experience

Oct 06, 2010

Three recipient-centric e-mail marketing deliverability tips

Oct 06, 2010 Jan Teerlinck

Multi-channel marketing: consistency in content, messaging and experiences matters!

Oct 05, 2010

Marketing fatigue: how cross-channel and relevance-driven marketing scenarios lead to personal interactions

Sep 27, 2010 Jan Teerlinck

Bridging the gap between sales and marketing with marketing automation

Sep 14, 2010

The importance of a content marketing strategy for e-mail marketing

Sep 06, 2010 Manu De Ros

Key performance indicators for e-mail marketing beyond the click

Aug 06, 2010 Manu De Ros

Growing your e-mail lists: how social media can help

Aug 06, 2010 Manu De Ros

Shopping is becoming a cross-channel experience

Aug 04, 2010 Manu De Ros

Timely and relevant content: the main challenge in e-mail marketing?

Jul 28, 2010 Manu De Ros

Three crucial rules and six tips to improve e-mail deliverability

Jul 25, 2010 Jan Teerlinck

Tips to draw up a social media policy

Jul 25, 2010

Lead Management in times of crisis

Jul 06, 2010 Manu De Ros

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