2018 Travel Trend Report: Marketing Lessons from the Travel Industry

 
 

Travel sales continue to reach all-time highs. And despite an uncertain world economy, the industry is expected to grow 5 percent or more by 2020. But with increasing competition, how can destination marketers best reach today’s consumers?

Find out in our latest trend report: 5 Digital Marketing Lessons from the Travel Industry. In it, you’ll discover how to harness the newest digital marketing tools and trends to make the most out of 2018. Here’s the run-down:

Differentiate Your Brand With First-Class Customer Experiences

A crowded marketplace means that today’s consumers can get what they want, when they want. As a result, they tend to be more curious, demanding, and impatient than ever before. When it comes big-ticket purchases such as destination experiences, today’s millennials are willing to pay for the experiences they want. So what do they want?

Enabled by technology, modern consumers are looking for experiences that are useful, personal, and frictionless. Dive into our trend report to find out how to break down these critical preferences into your strategy. Pro-tip: good strategies start with rich data and an excellent customer data platform. And don’t be afraid to try out the newest emerging digital technology!

Build Loyalty

In the age of Entitled Consumers and fleeting brand loyalties, the travel industry is achieving the rare feat of keeping customers coming back. Why? Because it boasts incentive-rich loyalty programs: In the millennials age group, 90 percent of US customers book cruises through a loyalty program, 83 percent book airline travel and 78 percent hotels (AARP).

Download the report to dive deep into modern-day purchasing behavior and find what sets it apart from previous trends.

Drive ROI

Don’t just take it from us! Our report also covers successes and best practices from marketers in travel and tourism. Find out how some of the most forward-thinking brands have already started experimenting with new techniques in their digital marketing strategy, including brands such as such as InterContinental Hotels Group (IHG) and Bookit.

 

5 Digital Marketing Lessons From the Travel Industry

The travel industry has got their work cut out for them this year in 2018.

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