Selligent Presents: &Then2015 Preview

 
 

Are you ready for &Then 2015? We are! Selligent is proud to be the title sponsor of the Direct Marketing Association’s (DMA) annual conference, the premier educational and networking event for digital marketers.

This year promises another exciting and innovative event bringing together some of the world’s top marketing minds. With 195 hands-on workshops, 6 learning tracks, 5 keynotes from industry leaders and tons of networking opportunities, &Then 2015 is a must-attend event. 

Enjoy Belgian treats

Need more convincing? Drop by the Selligent Booth (#937) and enjoy a premium coffee beverage (and maybe some lovely Belgian waffles), touchscreen demos, video case studies on digital marketing and amazing giveaways. 

 

Selligent Sessions/ Presentations:

 

NO COUNTRY FOR OLD MAD MEN – HOW HYPER-CONNECTIVITY IS CHANGING EVERYTHING

Day: Sunday, October 4
Time/ Location: 2:10 – 2:40PM, Hub Stage
Presenter: Nick Worth, CMO, Selligent

Selligent logo

Summary: Armed with cutting-edge examples, Selligent CMO Nick Worth shows us how marketing must evolve to meet the needs of hyper-connected consumers. He provides a glimpse into a future of clever kettles, non-linear customer journeys and intelligent whiskey bottles, asking the simple question: “Are you prepared to succeed in this hyper-connected world?”

 

THE WARMING WEB: HOW TO HUMANIZE PERSONALIZATION PROGRAMS

Day: Monday, October 5
Time/ Location: 11:15 – 11:45AM, Hub Stage
Presenters: The Future Foundation & Selligent

Future Fondation logo

Summary: Brands must recognize the warming web and pursue emotional engagement with their customers, seeking connections that run far deeper than likes and retweets. In effect, all brands must become lifestyle brands. Join Selligent and the Future Foundation to learn about the Warming Web and to see how leading brands are using emotion in their engagement programs to create meaningful customer connections.

 

ME AND YOU AND ROI MAKES THREE: THE TANGLED LOVE STORY OF CLIENTS AND AGENCIES

Day: Monday, October 5
Time: 4:00 – 4:45PM
Presenters: Michael McLaren - CEO at MRM//McCann & Adam Lavelle - Chief Growth Officer, Digital at Merkle

MRM McCann logo  Merkle logo

Summary: Join our panel of agency executives, including Michael McLaren (CEO at MRM//McCann) and Adam Lavelle (Chief Growth Officer, Digital at Merkle) for a lively discussion hosted by Selligent CMO Nick Worth. These experts will share how to pick an agency that can really make a difference and how to be a collaborative client.  Pick up practical tips to improve joint productivity and reduce stress in the process.

Learn:

  • How to save a client from itself
  • The difficulties of working with siloed organizations and what agencies should be doing to improve collaboration and success
  • How to get the most out of your agency relationship

 

DOES IT WORK?

Day: Tuesday, October 6
Time/ Location: 10:30 – 11:00AM, Hub Stage
Presenter: Jason Burby, President (Americas), POSSIBLE

Possible logo

Summary: Co-author and digital agency leader Jason Burby shares insights from his new book “Does it Work?”, a marketer’s guide to a new era in consumer behavior. Trained as an analyst and data-driven marketer, Burby will touch on a broad range of critical challenges and their solutions for today’s digital leaders. He will share how data can inspire creativity and call for marketers to measure what matters, guaranteeing you won’t look at an ad again without asking, “Does it work?”

 

Belgian Waffles and Premium Coffee Drinks!

Need we say more? Visit Selligent at Booth #937 to grab a latté from Black Tie Espresso and a Belgian waffle! While you’re there, try out our interactive touchscreen demo experience.

Black Tie espresso

 

Movies for Marketers

Meet us at the Selligent Cinema at Booth #937! Grab some candy and curl up in our cinema section to see how ING, Samsung and other leading brands are engaging with their customers. Watch inspirational client stories while resting your feet after a long day of conferencing!

Movies for marketers

 

Experience Virtual Reality

Stop by the Selligent booth to experience virtual reality first hand! With the help of Google Cardboard, you can be immersed in a virtual reality experience and see the future of marketing!

Selligent cardboard

 

Win Cool Swag

Be sure to stop by Booth #937 for great giveaways AND a chance to win a Samsung Tablet or personal mini robot!

Enjoy Belgian treats

 

Quick recap:

  1. Get Inspired: Attend a session.
  2. Visit Selligent at Booth #937 for a caffeine kick: delicious coffee drinks and Belgian waffles. Learn about Selligent in 777 seconds and try out a touchscreen demo for yourself!
  3. Kick back, put your feet up, and enjoy a few customer engagement success stories from top brands and companies.
  4. Peer into the future - experience virtual reality for yourself and register to win awesome prizes!
  5. Learn, network, have fun!

To learn more: View a complete listing of Selligent’s activities, presentations, giveaways, and more at &Then 2015.