Jason probably spends too much thinking about word choice, syntax and grammar, but his innate love of language has enabled him to create a successful career in marketing that has spanned more than 20 years. Over that time, he has augmented his communications skills with the pillars of direct marketing—targeting, testing, and optimization. Based in Silicon Valley, Jason helps Selligent nurture relationships with customers and prospects using targeted storytelling that emphasizes value over features. When he's not connected to his keyboard, he can be found hiking and biking around the Bay Area with his wife and two daughters.
Customer Research: Restrategize with Market Segmentation Analysis
Market segmentation analysis helps you recognize unique areas for marketing potential. Use the best tools out there to know your customer.market segmentation analysis
Targeted Email Marketing Campaign Services
Targeted email marketing services by Selligent Marketing Cloud provides B2C customers the ability to quantify, analyze, and drive campaigns across multi-channel platforms.targeted email marketing services
What is Omnichannel Relationship Marketing?
Omnichannel relationship marketing is a type of marketing that targets audiences across all possible channels, from web to email to social.omnichannel relationship marketing
What is Marketing Mix Analysis?
Learning the Ps and Cs of marketing mix analysis has helped many marketing professionals stay focused on what’s important for a successful marketing strategy.marketing mix analysis
Customer Segmentation Tools | Create Unique Experiences
While every marketer uses customer segmentation tools in some way, Selligent Marketing Cloud can help you create a uniquely personal message for every user.customer segmentation tools
Omnichannel Engagement Platform
The omnichannel engagement platform from Selligent Marketing Cloud enables marketing professionals to better reach their target audience and connect with potential customers on a deeper level.omni channel engagement platform
Best Examples of Target Market Segmentation
Market segmentation creates a more efficient marketing strategy by offering a personalized customer experience.market segmentation example
Use Customer Segmentation Analysis to Target Discrete Groups
Companies that employ customer segmentation understand the importance of targeting smaller groups with specific messages.customer segmentation analysis
Customer Analytics | How to Build Customer Loyalty
Customer analytics is made easier when the right platform is used because it can help locate high performers and target individuals who have comparable data profiles.customer analytics