As Director of Strategic Services at Selligent, Catherine focuses on omnichannel marketing strategies that deliver value and drive action across the consumer lifecycle. For over 15 years, she has held strategic marketing roles at dynamic organizations ranging from innovative start-ups to Fortune 500 companies, including Responsys, Janrain and Yesmail. Leveraging experience across client, agency and marketing technology areas, Catherine partners with leading marketing teams across retail, travel, consumer electronics, technology and more. Previous clients include Cost Plus World Market, FOX Sports, Vitamin Shoppe, New Egg, REI, Hewlett-Packard, CLEAR and Warner Bros.
Multiple Channels | Integrated Marketing
Leveraging consistent brand messages across multiple channels is a key factor in cultivating consumer engagement.integrated marketing
How to Drive ROI with Different E-Marketing Types
E-marketing solutions with a 1-to-1 relationship marketing strategy help marketers drive ROI and fully engage consumers.e marketing
Better Email Marketing Solutions for Your Company
Email blast campaigns to reach a wide audience and generate the most leads are dead. Personalize your marketing strategy with Selligent.email companies
What Are the Best Email Marketing Metrics?
Email marketing metrics measure ways in which people engage your email campaigns. Take a Consumer-First Marketing approach for insight-led engagement.email marketing metrics
SaaS Customer Lifecycle Marketing
The end goal of consumer lifecycle marketing is to build deeper, more substantial relationships between a brand and the consumer.saas customer lifecycle marketing
Customer Retention Strategies
For customer loyalty and retention to work, an emphasis must be made on personalization and optimizing content that customers are consuming.customer retention strategies
How to Put Email Marketing Best Practices to Good Use
At Selligent, we put the best email marketing practices to work so that your consumers keep coming back. Go beyond blasts with personalized messaging.email best practices
Do Your Emails Have the Right Call to Action?
Your email call to action should not be misinterpreted as spam. Create an effective CTA for your personalized email marketing campaign.call to action email
Your Consumer-First Strategy | Demand Generation or Relationship Marketing
The goal of a typical marketing strategy is to generate sales. Demand generation marketing and relationship marketing differ in short-term and long-term implementation.Demand Generation Marketing