What is CRM and what can it do for me?

FROM CRM PROCESSES TO CRM ANALYTICS

CRM systems are mainly process-oriented “transactional” systems. They help you to follow well-defined processes, to know where you are within a process at any given time and what to do next. They register all kinds of information from each transaction you perform throughout the process.

Selligent AnalytiX helps you go beyond process-oriented transactional CRM and gives you the “big picture” of your performance, your own, your department’s, and your company’s.

Dashboards
Seamlessly integrated in its operational CRM solutions, Selligent AnalytiX is the tangible application of the latest “Business Intelligence” techniques to customer relationship management. It is a powerful, easy-to-use analytical solution providing enterprises with reliable “intelligent dashboards” to keep them up to speed on their performance.




KPI: your key performance indicators
You can aggregate basic information and look at it from different angles. For example, Selligent AnalytiX allows you to see your sales by product, by region, by market segment, by customer (to find out which are your most profitable customers), by sales person, etc. You can define key performance indicators to be monitored, dashboards to give you an overview of the indicators that concern you most, and alerts to warn you when an indicator reaches specific values.




Closing the loop: CRM processes and CRM analytics
Other distinguishing features of this module are the drill-up and drill-down functions and the option of reusing data obtained from measurements produced by Selligent AnalytiX in operational CRM (drill-through), at the click of a mouse. The drill-up and drill-down functions can be activated in graphics produced on the basis of analyses. For example, these new functionalities allow users to target, within a new campaign, all customers who have purchased the company’s five flagship products over the last year, simply by clicking an option in a Selligent analytical view.




Selligent AnalytiX is the ideal, indeed essential, complement to the Selligent CRM system. It helps people at all levels to determine and improve their performance. And it helps executives to steer their company towards its goal.

Click here to download our documentation on Selligent AnalytiX.

Data mining: ”Governing means looking ahead" (Emile de Girardin)
Selligent now incorporates a comprehensive Business Intelligence (BI) platform. It also makes full use of data mining functions, allowing the careful application of algorithms to identify trends and prediction models.

Its seamless integration in operational CRM allows data mining to be put into immediate operation, with practical benefits and an immediate return on investment.

4 predefined data mining models can be operated directly (included for Selligent AnalytiX users) or used as examples to develop your own specific models:

Analysing trends in relation to past opportunities in order to successfully predict new opportunities and direct sales efforts more effectively. A status prediction can be displayed directly when an opportunity is entered or modified.
Analysing trends in terms of the development of sales leads in order to plan the strategies to be implemented to ensure a continuous business flow.
Sales forecasting based on history and taking account of seasonal variations.
Segmentation to identify groups of customers based on applying a ‘clustering’ technique to behavioural data. This data is configured according to your specific needs. Your marketing department can then target these groups with relevant campaigns and offers tailored to their requirements and preferences.

Selligent > Selligent X@ Suite > Analytical CRM

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